Australia’s gift card and incentive card market has increased significantly in the past few years. The growth momentum will continue over the forecast period, registering a CAGR of 8.8% from 2022-2026. It is expected to grow by 11.3% and reach US$6060 million in 2022. Due to the pandemic, more and more consumers have switched to online shopping and the industry which has benefitted the most is the gift card sector. Corporate gifting has grown in popularity as organisations use the e gift card in Australia to reward and appreciate their employees.
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Why are corporate gift cards important?
Undoubtedly, employees are a vital part of an organisation, who work 8-9 hours every day to ensure the company advances and achieves its goals. So as an employer, it is necessary to appreciate your employees at every given time. For appreciation, there is no better option than providing e-gift cards. These are digital versions of gift cards, also referred to as gift coupons, that can be redeemed at an online store that accepts them.
The best reason why more and more companies are switching to this digital gifting trend is that it allows the recipient to buy anything they like. Unlike traditional gifting, employees had to accept whatever they were given, whether they liked it or not. When you provide your employees with e-gift cards or digital prepaid cards, you empower them to buy a gift from your side. Isn’t that great? Of course, it is! So if you are thinking of ways to express gratitude to people in your company, continue reading! This article will provide some interesting information to help you make the right decision.
Where to find the right e gift card in Australia?
A few places can help a business get gift cards for their employees. A quick search online will help locate a few companies that specialize in creating cards oriented to your business. They help set up a gift card system directly through your Point of Sale (POS) system allowing you to create, promote, send and track gift cards easily. If you are looking for something that says the name of your company on the card and not just a cash card for your employees, you should approach these gift card providers.
Another place that businesses can look is in their local banks. Most businesses have a bank they work with for all their financial needs. They can help them find a card program for their employees to spend on what they choose. Local banks can probably work better with a more significant business as well as one that may have been with them for a long time. The best thing a company can do is ask the bank to see if they can help them.
There are two kinds of cards businesses can look at for their employees. The first is simply a card with a Visa, MasterCard or American Express logo, which can be redeemed at any online store. The second is the retailer-specific card that can be redeemed only at a specific retailer.
So if you are having a hard time thinking of gift items, you may want to consider giving corporate gift cards. Giving e gift card in Australia will relieve you from the stress of planning, selecting, shopping and wrapping gift items. These cards are just like gift certificates in which you can assign a fixed amount the recipient can consume. The recipient always appreciates gift cards as they provide them with an option to acquire something they want.